“What started as a desire to look better transformed into something that will stay with me for life. CrossFit draws out competitive spirit and provides a platform to compete. Workouts and movements vary, so no matter your size, gender, or strength everybody can feel like a champion! Through Keoni and TRANSFORM, I made great friends and strengthened the relationship with my beautiful wife Julie.”

“This is life changing. As a doctor, I know the importance of exercise and eating right. It makes a huge difference in disease and cancer prevention. I love seeing the CrossFit men and women, all ages and sizes, show up and do their best! TRANSFORM and Keoni make positive changes in people’s lives. I’m hooked!”

“I have been with Keoni since he opened his first gym, about 8 years now. To say that Keoni, Rose, the coaches, and community have changed my life is an understatement. TRANSFORM guidance and coaching is at many levels, diet and nutrition is the foundation. It’s not a one-shot deal. It’s a lifestyle. Nothing in life will work if it’s a “chore.” CrossFit is a sport, constantly varied, never a bore. Vibrant, wonderful people, give me something to look forward to daily. I love it, and it’s a shared family affair with my wife Sylvia and our daughter Julie.”

“Before meeting Keoni and doing the TRANSFORM Challenge I drank too much, ate the wrong foods, didn’t exercise, and hid a smoking habit. I slipped into mild depression. The TRANSFORM Challenge was pivotal in my life: I broke my unhealthy relationship with food, stopped smoking, and only drink on occasion. I feel on top of the world!”

“I can’t imagine life without TRANSFORM and CrossFit—so much positive energy radiating from people. There’s always someone whose effort is inspirational. The coaches take interest in making me better, and Keoni is the master of motivation. As a bonus, I share the CrossFit lifestyle with my wife and kids—it brings us closer as a family. I’m stoked with the physical improvements I’ve made on the TRANSFORM Challenge.”

“Before my 32nd birthday, I weighed nearly 400 pounds, had diabetes, high blood pressure, high cholesterol, my hip bothered me, and my hands were numb. Surviving hip surgery at 400 pounds seemed a pipe dream. As a single mom, I began taking better care of myself—changed my diet, woke early and started exercising, cooked and prepped my meals. After four years with Keoni and TRANSFORM, I’m grateful for my personal growth. I started this for my two kids, now it’s for me. At CrossFit, I have my greatest friends to suffer with every week.”

"I am not what happened to me, I am what I choose to become."

-Carl Jung, Psychiatrist

“I love how this quote links to CrossFit—nothing comes easily. Keoni and TRANSFORM defies the norm. We challenge ourselves, fight through pain, compete for greater health, wellness, and mental strength. Six years in, CrossFit and TRANSFORM is paramount in my life. The community, camaraderie, and competition drive my interactions and success. In joining, you choose to enhance your life and the lives around you. Boom!”

“I didn’t intend to participate in Keoni's TRANSFORM Challenge when I joined CrossFit. I just hoped to get fit again. Convinced to give it a try, I decided I had nothing to lose. I was doubtful I’d achieve the aggressive goals I wrote down, but anxious to get “me” back after having four children. Overall, I saw progress in more than my physical appearance. My mindset, energy, personal satisfaction, and confidence all began to change. I found my competitive streak and drive for self improvement. The CrossFit ‘ohana is an amazing network, providing support and healthy competition. I achieved all my TRANSFORM Challenge goals! TRANSFORM, though powerful and life altering, is just part of my journey.”

“I had no intention of joining CrossFit or TRANSFORM in January 2012. I went to support a family member who didn’t want to go alone. I walked out having paid a full-year membership and taking a rare, no shirt picture! What just happened?! CrossFit and TRANSFORM helped me reclaim my life. With setbacks and challenges, I had an unhealthy lifestyle, eating indiscriminately and doing little to no exercise. CrossFit and TRANSFORM help people get better by providing a welcoming, challenging, and inspiring environment.”